Content moderation refers to the screening of inappropriate content that users post on a platform. The process entails the application of pre-set rules for monitoring content. If it doesn’t satisfy the guidelines, the content gets flagged and removed. The reasons can be different, including violence, offensiveness, extremism, nudity, hate speech, copyright infringements, and similar.
The goal of content moderation is to ensure the platform is safe to use and upholds the brand’s Trust and Safety program. Content moderation is widely used by social media, dating websites and apps, marketplaces, forums, and similar platforms.
Content Moderation is Important because of the sheer amount of content that’s being created every second, platforms based on user-generated content are struggling to stay on top of inappropriate and offensive text, images, and videos.
Content moderation is the only way to keep your brand’s website in line with your standards — and to protect your clients and your reputation. With its help, you can ensure your platform serves the purpose that you’ve designed it for, rather than giving space for spam, violence and explicit content.
There is a number of different forms of content moderation; pre-moderation, post-moderation, reactive moderation, distributed moderation, and automated moderation.
Human moderation, or manual moderation, is the practice when humans manually monitor and screen user-generated content which has been submitted to an online platform. The human moderator follows platform-specific rules and guidelines to protect online users by keeping unwanted, illegal, and inappropriate content as well as scams and harassment, away from the website.
Automated moderation means that any user-generated content submitted to an online platform will be accepted, refused, or sent to human moderation, automatically – based on the platform’s specific rules and guidelines. Automated moderation is the ideal solution for online platforms that want to make sure that quality user-generated content goes live instantly and that users are safe when interacting on their site.
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